Let’s design a website that reflects your business and its values.

Are you a service-based solopreneur who's changing lives through your expertise? Looking for a professional, budget-friendly web design solution—without losing the heart of what you do?

You’re in the right place.

ayelett loves design

✿

ayelett loves design ✿

When you’re a solopreneur, you can’t do it all (and that’s okay).

You support your clients with care. You manage your business, your content, your daily life… And on top of that, your website is supposed to be beautiful, clear, strategic, aligned, and reassuring? Honestly, that’s a lot.

So if your current website feels off, if you're struggling to put your work into words, or if you don’t even have a website yet, know this: you're not behind, and you're definitely not alone. What you’re feeling is normal, so many solopreneurs go through this. And no, it’s not about professionalism or creativity.

Building an aligned, cohesive online presence that speaks to your dream clients takes perspective, clarity, and structure. That’s exactly what I’m here to help you create.

Hi there, I’m Ayelett 👩🏿‍💻 !

INTROVERT, STRATEGIST AT HEART, HERE TO HELP PASSIONATE SOLOPRENEURS BUILD A WEBSITE THAT REFLECTS THE ESSENCE OF THEIR EXPERTISE.

When the pandemic disrupted my plans to go to university, I had to choose a different path, so I started teaching myself web design, brand strategy, and digital marketing. 💻

Today, I want to help passionate solopreneurs with a mission to create websites that feel like them:clear, strategic, and true to what they really want to express! 🌸

Whether you’re just starting out or already have something in place, I'm here to assist you in enhancing your online presence through thoughtful design, consistent branding, and words that speak to your dream clients. ✨

Do you work in one of these fields? If so, you're exactly who I have in mind when I design for passion projects.

  • You help imagine, shape, or sell living spaces. Your services are tangible, but your work also relies on trust, emotion, and a deep vision of space.

    Together, we’ll design a website that highlights your professionalism and your human touch, because you’re not just offering a place, you’re guiding a life project.

  • You help other entrepreneurs grow, get organized, or get seen. Your expertise is valuable, but polishing your own website probably isn’t at the top of your list.

    I’ll help you build a clear, strategic, professional space that instantly shows you know your stuff, without falling into the boring corporate trap (no hate but…yeah).

  • Your world is visual, sensory, and creative, but your site needs to be more than just a beautiful showcase: it should tell your story,
    celebrate your process, spotlight your pieces, and support your sales, without losing your soul.

    I’ll help you create a space that’s aesthetic, functional, and fully aligned with your brand.

  • You offer gentle, thoughtful, human-centered support. Your site should feel safe and reassuring, reflect your approach with kindness and clarity, and build trust from the first click.

    I’ll help you lay the foundations of a space that speaks to your clients, while respecting your pace and sensitivity.

  • You’re a guide, a partner, and a mirror for the people you support. Your website should embody your positioning, express your personality, and clearly communicate the transformation you offer. Together, we’ll create a space that’s clear, magnetic, and professional: one that makes people want to work with you!

Take a look at my works

Curious to see what this could look like in action? Here’s a little peek at some of my favorite projects! For now, it’s mostly visual previews (mockups), but the full portfolio is coming together bit by bit, because I want to present each project with the care it deserves. ✿

  • CHLOE VERN (FR) - BRANDING AND CUSTOM WEB DESIGN

  • FOLIA WELLBEING (EN) - BRANDING AND CUSTOM WEB DESIGN

  • GINNIE DIOUF (EN) - BRANDING AND TEMPLATE CUSTOMIZATION

  • ANNELIESE CHO (EN) - BRANDING AND TEMPLATE CUSTOMIZATION

  • INTÉRIEURS NIANI (FR) - BRANDING AND CUSTOM WEB DESIGN

  • HERTHA REED CONSULTING (EN) - BRANDING AND WEBSITE REDESIGN

  • DANA F. KARLSEN (EN) - BRANDING AND CUSTOM WEB DESIGN

  • ROMANE DELACROIX (EN) - BRANDING AND TEMPLATE CUSTOMIZATION

  • MARGARET SU (EN) - BRANDING AND TEMPLATE CUSTOMIZATION

WEB DESIGN ON SQUARESPACE, BRANDING AND WEBSITE COPYWRITING

Make yourself informed about all my services, designed to meet your specific needs and goals!

01. Squarespace Template Customization

STARTING FROM €800 ✿

You've found the Squarespace template of your dreams, but don't have the time (or actually you don’t want) to turn it into a professional, coherent and strategic site? That's what I'm here for.

This service is for service providers who need a fast, affordable site without starting from scratch, but still want a design aligned with their mission, message and goals.

  • I start from the Squarespace template you’ve already chosen (yes, it needs to be picked before we begin), and I customize it in depth.
    Responsive design, smooth navigation, clear structure, strong calls-to-action. Everything is crafted so your visitors understand, in just a few seconds: what you offer, who it’s for, and how it can change their life.

  • – You save a ton of time (no more tearing your hair out over Squarespace)
    – You walk away with a site that’s beautiful, strategic, and custom to you
    – You get kind, jargon-free support every step of the way, with no pressure, no overwhelm

  • – Visual identity design (logo, color palette, fonts…)
    – Copywriting for your pages
    – SEO or external app/tool integrations (for privacy reasons since I would need usernames, passwords, etc.)
    – Ongoing maintenance or updates after delivery

  • All your content (images, text, links, etc.) must be ready before booking. If you need help with that, I offer optional add-on services.

    ⚠️ The simpler your template (e.g. a free Squarespace one) and the more pages you need customized, the more adjustments are needed to make it truly strategic → the pricing adjusts accordingly.

  • 1 week, if everything’s ready!

02. Redesigning an existing Squarespace website using a template

STARTING FROM €1500 ✿

Does your website no longer reflect who you are? Maybe it lacks strategy, isn’t mobile-friendly… If that sounds familiar, this service is here to give your online presence a fresh new start.

Since I work exclusively with Squarespace websites, we’ll rebuild your site on solid strategic foundations using a premium template (already designed with your type of business in mind), which I’ll customize so it finally reflects what you really do.

  • I redesign your existing website (1 to 5 pages included) using a premium Squarespace template, chosen to refresh your online presence without starting from scratch.
    The final result? A site that’s clearer, more beautiful, better thought out, and fully aligned with what you offer today.

  • – A modern, aligned, and impactful online presence
    – A clear structure and smooth user journeys
    – Enhanced content presentation, without recreating everything from zero
    – A responsive design that looks great on mobile too

  • – Visual identity design (logo, color palette, fonts…)
    – Copywriting or SEO optimization
    – Ongoing updates or post-launch maintenance

  • All your content (images, text, links…) must be ready before booking. If needed, I offer additional support to help you prepare.

    I’ll help you choose the right new template—but it must be approved before we start.

    ⚠️ The more complex your project (multiple pages, features, etc.), the more time and collaboration it’ll require → the pricing adjusts accordingly.

  • At least 2 weeks, depending on the number of pages and the complexity of the site.

03. Custom website design within the limits of Squarespace

STARTING FROM €2500  ✿

You’re already well established, your positioning is clear, your expertise is recognized. Now you need a website that truly lives up to it. This service is made for you.

It’s the perfect fit if you have a lot of content to showcase (testimonials, case studies, blog posts, complex offers…) and you’re looking for a solid UX strategy, relevant features, and possibly third-party integrations.

  • I design a fully personalized and strategic Squarespace website for you—one that’s smooth to navigate, beautiful to look at, and efficient to use. I can integrate animations, plugins, and third-party tools (with your approval) to create an online experience that truly reflects your business. The base offer includes up to 5 pages.

  • – A design entirely tailored to you—and only you
    – A user-focused structure that naturally leads visitors to take action
    – Clear, authentic presentation of your work
    – A site that sets you apart and reflects the quality of your services

  • – Visual identity creation (logo, color palette, etc.)
    – Content writing or SEO optimization
    – Ongoing updates or post-launch maintenance

  • All your content (images, copy, links...) must be ready before booking. Need help preparing? I offer optional add-on services to support you.

    ⚠️ The more complex the project (multiple pages, features, etc.), the more time and collaboration it will require → the pricing adjusts accordingly.

  • At least 3 weeks, depending on the complexity of the project and the number of pages.

Add-on services ✺

  • STARTING FROM €500

    You have a clear idea of what you want to express, but no visual identity to bring it to life yet? This service is made for service-based businesses who need a simple yet strategic brand foundation to strengthen their online presence (and beyond!).

    No need for complex branding or an illustrated logo: we focus on the essentials: elements you can easily reuse across all your communication. Everything is designed in Canva, so you can update and use it yourself without any fancy software.

  • STARTING FROM €800

    You know what you want to say, but not quite how to say it clearly?
    You want to avoid a homepage that feels clunky or an "About" page that goes in circles? This service is for you if you're looking for web content that’s clear, simple, aligned with your voice, and speaks directly to your dream clients.

    We keep it focused: no overdone storytelling, no marketing fluff, just the right words. You’ll walk away with well-structured, personality-filled content that highlights your work and naturally guides visitors to take action.

Ready to invest in a website that will help you change lives? I'm here to design it!

You're not just in it for the aesthetics. You want a clear, aligned site that speaks to your ideal customers and helps you do what you do best: accompany, transform, change lives. If you feel it's the right time to take the next step, I'm here to help you build it, with intention, clarity and a healthy dose of simplicity! 🌸